AMP Stories

Web Stories – visual storytelling for the open web

Web Stories immerse your readers in fast-loading full-screen experiences. Easily create visual narratives, with engaging animations and tappable interactions. The Web Story format (formerly known as AMP Stories) is free and part of the open web and are available for everyone to try on their websites. They can be shared and embedded across the web without being confined to a closed ecosystem or platform.

Web Stories provide content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories. Web Stories offers a robust set of advertising opportunities for advertisers and publishers to reach a unique audience on the web with immersive experiences.

Create beautiful and engaging content easilyWeb Stories make the production of stories as easy as possible from a technical perspective.

Creative flexibility for editorial freedom and brandingThe Web Stories format comes with preset but flexible layout templates, standardized UI controls, and components for sharing and adding follow-on content.

Sharable and linkable on the open webWeb Stories are part of the open web and can be shared and embedded across sites and apps without being confined to a single ecosystem.
Track and measureSupports analytics and bookend capabilities for viral sharing and monetization.

Fast loading timesWeb Stories are lightening fast so that your audience stays engaged and entertained.

Immersive storytellingWeb Stories are a new and modern way to reach existing readers.

Robust Advertising SupportWeb Stories enable monetization capability for publishers using full-screen immersive story ads and using affiliate links. For advertisers, Stories is a way to reach a unique audience within a new storytelling experience.