Allowing customers to view side-by-side comparisons of products they are interested in is a strong approach to engage them on an eCommerce site. Simple, visual comparisons between competing items can make customers feel more satisfied, clear up uncertainty, hasten the decision-making process, and ultimately boost sales.
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Allowing customers to view side-by-side comparisons of products they are interested in is a strong approach to engage them on an eCommerce site. Simple, visual comparisons between competing items can make customers feel more satisfied, clear up uncertainty, hasten the decision-making process, and ultimately boost sales.
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